Facebook pulls feature that helped advertisers target anti-Semitic users
Facebook will no longer help advertisers target users who had described themselves as anti-Semitic.
ProPublica reported Thursday that Facebook's platform allowed advertisers to target users who had entered terms such as "jew hater" in the education or employment fields of their personal profiles.
The offensive descriptions were automatically transferred to Facebook's (FB, Tech30) ad platform as categories that could be targeted by advertisers.
The feature was originally intended to allow companies to direct ads to users based on their school or job.
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